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James has spent over three decades in the international management consulting industry as an IT solutions integrator. He worked with organisations such as Accenture and Ernst & Young before founding The PCA Group in 2002 – a pioneer in the use of predictive customer analytics for marketing and intelligence in business. After moving his life and work to Brazil in 2010, James became a board member at St. Paul’s School in Sao Paulo with responsibility for information technology. James is also the founder chairman of The St. Paul’s Foundation – a charity which grants fully paid scholarships at St. Paul’s School to exceptional children from all over Brazil. James holds a degree in Electrical and Electronic Engineering from University College London with a specialisation in quantum optics.