Elfreida Hiebert, Ph.D., is President and CEO of TextProject, a nonprofit that provides resources to support higher reading levels. She was awarded the prestigious 2015 Oscar S. Causey Award for her outstanding contributions to reading research. She is also a research associate at the University of California, Santa Cruz. Dr. Hiebert has worked in the field of early reading acquisition for 45 years, first as a teacher’s aide and teacher of primary-level students in California and subsequently as a teacher and researcher. Her research addresses how fluency, vocabulary, and knowledge can be fostered through appropriate texts. Dr. Hiebert has influenced the development of Savvas Learning Company’s powerful English Language Arts curriculum, myPerspectives®, in the areas of Vocabulary, Text Complexity, and Assessment and is also author of Savvas programs ReadyGen and iLit.