Overview
The government is committed to placing social marketing and behavioural insight at the centre of developing impactful, cost-effective and pre-emptive policy and campaigns in the future.
By understanding how people react and behave in different situations and incorporating this knowledge into policy design and marketing campaigns, professionals can improve health outcomes, encourage charitable giving and deliver lasting behaviour change.
Join Sue Cumming, behavioural change and social marketing expert, to prepare an action plan for embedding effective social marketing and ‘nudges’ into your behaviour intervention strategy.
Delegates on this highly interactive course will prepare to implement behaviour changes among target audiences, learn from the strategic leads of award-winning social marketing campaigns and effectively incorporate focus groups, journey mapping and stakeholder analysis.