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Overview

Given the increasingly competitive market of the further education sector and students making decisions on which institution to attend at an increasingly later date, marketing teams in college’s must improve and utilise digital marketing techniques. Colleges need to look for increasingly innovate ways to attract prospective students and this includes differentiating their digital marketing strategies.

Attend our Effective Digital Marketing for Further Education course to learn from best practice case studies and interactive workshops to improve your digital marketing strategies, achieve consistent branding and message, maximise your return on investment and give your college the competitive edge.

Leave with a digital marketing strategy that differentiates your campaign from other institutions and will increase recruitment whilst remaining cost-effective.

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Learning Outcomes

  • Understand how to utilise digital marketing tools and create a cohesive campaign
  • Enhance your college’s brand through the effective use of social media
  • Learn how to distinguish your university from other organisation’s through your digital marketing campaign
  • Plan and implement an effective digital marketing strategy to increase student recruitment
  • Create next step action plans on how to improve your colleges digital marketing strategy

In-House Option

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Agenda

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09:15 - 09:45

Registration

09:45 - 10:00

Chair’s Welcome and Clarification of Learning Objectives

10:00 - 11:15

Effective Digital Marketing: Challenges and Guidance

  • Establish key areas your college wants to improve on, in relation to digital marketing
  • Learn how to maximise return on investment from your digital marketing strategy
  • Utilise your brand effectively to differentiate yourself from other providers in a saturated market
  • Use data intelligence and segmentation to understand your audience
  • Determine how best to segment data to encourage intelligent data usage
  • Explore how social media can be used to effectively target your audience
  • Create an action plan on areas for improvement within your digital marketing strategy
11:15 - 11:30

Morning Break

11:30 - 12:15

Workshop: Differentiating Your Campaign in a Saturated Market

Prepare an action plan on how to create a unique digital marketing strategy

  • Learn from Hart Learning Group, winner of ‘Best Marketing Campaign of the Year’ at TES FE Awards 2017
  • Explore a range of digital marketing strategies to ensure a unique campaign
  • Consider multi-channel marketing approaches to create a strong brand
  • Develop strategies to help you plan a successful digital marketing plan
  • Learn from varied examples on how to create an effective digital marketing plan
  • Create a strategy on how to keep a cohesive campaign across all digital platforms
12:15 - 13:15

Lunch

13:15 - 14:30

Maintaining an Effective and Informative Website

  • Explore how to create an effective website to establish a cohesive brand
  • Analyse what students want from a prospective college’s website
  • Learn how to differentiate your institution’s website in order to make it appeal to the target audience
  • Learn from best practice examples on how to create an effective website
  • Identify key areas for improvement for your institution’s website
  • Establish action points on changes that can be made to your institution’s website
14:30 - 14:45

Afternoon Break

14:45 - 16:00

Workshop: Creating an Effective Digital Marketing Plan

Work with the chair to produce a next step action plan for implementing a cohesive digital marketing strategy

  • Analyse key ways in which social media can help your digital marketing campaign
  • Create high level content for your digital marketing campaigns
  • Explore how creating an effective brand can improve your digital marketing strategy
  • Evaluate your digital marketing campaigns, by using Google Analytics
  • Establish a step-by-step plan on how to improve your digital marketing strategy
16:00 - 16:15

Feedback, Evaluation & Close