Courses

Enhancing International Student Recruitment

Attracting students in a competitive global market

Chaired by

Wednesday 22 February, 2017

09:15 - 16:15

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Overview

With increasing costs, rising student expectations and fierce competition abroad, British universities are facing new challenges for increasing the number of international students coming to the UK.

There has never been a more pressing time to ensure that your university has an effective international student recruitment strategy in place to attract and retain the best talent.

This highly interactive training course will look at practical and strategic solutions to maximise overseas student recruitment, and promote the UK as a destination of choice in a new international context.

Join International Student Recruitment expert Michael Lurie, and take away effective marketing, employability and branding strategies to boost international student recruitment and confront competition abroad, including the changing trends in markets and opportunities for growth.

Learning Outcomes

Provide easily understood guidance and advice on the visa application process
Run successful international marketing campaigns and take a strategic approach to social media
Review and improve your website content to make it easily accesible for international students
Effectively support international students on their journey to graduate employability
Take away an action plan to boost your international student recruitment strategies

In-House Option

Hello

Agenda

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09:15 - 09:45

Registration

09:45 - 10:00

Chair’s Welcome and Clarification of Learning Objectives

Explore changing trends in international students recruitment
Assess the UK’s position in the global market for international student recruitment

10:00 - 11:00

The Balancing Act: International Student Support and Immigration

Provide easily understood guidance and advice on the visa application process
Establish a welcoming environment for international students
Understand the key components to providing a good student experience for international students
Recognise the impact that the UK immigration system has on institutional operations

11:00 - 11:15

Q&A

11:15 - 11:30

Morning Break

11:30 - 12:30

Best Practice Case Study: Marketing a Truly Global Postgraduate Campus

Loughborough University won the 2016 HEIST Award for the Best Postgraduate Student Recruitment Initiative for the launch of the highly international London campus, which includes over 2,500 students from outside of the UK representing more than 130 countries.

Learn from the successful launch of Loughborough University’s London campus and expand your international reach
Follow the story from near disaster to successful launch
Understand the marketing strategy and tactics involved

12:30 - 13:30

Lunch

13:30 - 14:45

Case Study: Ensure Better Employability for International Students

Manchester University has the biggest number of international students in the UK and for the second year running its students were targeted by employers ahead of all others.

Make your institution more attractive through a commitment to graduate employability for international students
Effectively support international students on their journey to graduate employability
Explore effective mechanisms to grow a support network for advice and professional development

14:45 - 15:00

Afternoon Break

15:00 - 16:00

Workshop: Plan and Implement your International Recruitment Strategy

Learn how to incorporate a global outlook into your current recruitment strategies and enhance your brand
Ensure excellence in international students’ retention and experience
Assess and enhance your current international recruitment strategy
Take away an action plan to boost your international student recruitment practices

16:00 - 16:15