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Overview

The UK is China’s leading partner in transnational education (TNE) partnerships, with nearly 270 joint programmes enabling more than 57,000 students to study in China each year.

Developing a successful (TNE) partnership within the Chinese market is, however, a complex process, with Chinese tax obligations, cultural-specific business etiquette and issues surrounding quality assurance to navigate. Universities and HE institutions looking to establish or strengthen Sino-British ties need to ensure full compliance with these cultural and economic intricacies throughout the process.

Attend this highly practical and interactive course, led by International Strategy Development Expert Peter Brady, to learn how to create lasting partnerships with Chinese institutions, ensure that your programmes achieve the highest standard, and increase the global reach of your institution.

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Learning Outcomes

  • Understand specific localised challenges in establishing TNE partnerships in China
  • Explore the current landscape for Sino-British transnational higher education
  • Examine critical success factors for TNE partnerships in China
  • Ensure TNE programmes meet the academic standards of both Chinese and British regulatory bodies
  • Develop an action plan for effective partnership development

In-House Option

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Agenda

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09:15 - 09:45

Registration

09:45 - 10:00

Chair’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Overview of Transnational Education Partnerships in China

  • Review the current Sino-British higher education landscape
  • Equip yourself with an understanding of the latest legal and tax regulations
  • Learn how to build effective relationships with Chinese partner institutions, government bodies and agencies
  • Understand the cultural factors that impact engagement with Chinese counterparts
  • Develop specific business practices for the Chinese culture
10:45 - 11:30

Critical Success Factors for TNE Partnerships in China

  • Examine the key success factors for creating transnational partnerships in China
  • Assess how the application of blended learning approaches can increase students numbers at home and overseas
  • Develop multi-touch strategies for the creation of more meaningful relationships
  • Learn how to expand and improve your TNE portfolio
11:30 - 11:45

Morning Break

11:45 - 12:30

Case Study: Develop Key Relationships with Chinese Partner Institutions and Stakeholders

  • Understand how to market your brand and enhance your reputation
  • Discover how to build strong relationships with Chinese partner institutions
  • Work through examples of how to enhance TNE graduate employability and intercultural competence
12:30 - 13:15

Quality Assurance in Transnational Education Partnerships in China

  • Hear from the QAA on the latest considerations in quality assurance in HE
  • Understand the role of key bodies and the regulatory landscape
  • Discuss key considerations for UK institutions when establishing partnerships
13:15 - 14:15

Lunch

14:15 - 15:00

Workshop: Create an Effective Strategy

The Chair will facilitate a discussion around creating an effective strategy to establish and maintain successful partnerships

  • Evaluate the success of past submission attempts
  • Identify areas where your institution can improve
  • Avoid common pitfalls
15:00 - 15:15

Afternoon Break

15:15 - 16:00

Workshop: Implement Successful Transnational Partnerships within China

Delegates will work in groups to create an action plan and receive dedicated feedback from the Chair

  • Evaluate opportunities in China and choose the right partner for you
  • Identify key challenges and investigate approaches to risk management
  • Explore practical examples to negotiate and build more successful partnerships
  • Take away an action plan for effective partnership development
16:00 - 16:15

Feedback, Evaluation & Closing Remarks