Overview
Business cases can help influence decision makers, drive organisational performance and gain funds for projects. However, writing convincing business cases can be a complex and time consuming task for any busy professional.
This highly practical interactive course, examines the various stages of writing a business case and the requirements of each of the sections from executive summary to options appraisal.
Delegates will learn how to translate policy and project documents for technical and non-technical readers; how to summarise pages of prose into persuasive points and how anecdotes, fact and opinion can work together to provide compelling cases.